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Stay up-to-date on our latest developments and adventures

On tour with Movico: the impact of a roadshow

Published 09 September 2016

Creating a lasting personal experience with a memorable message, that is the purpose of marketing campaigns. And what would be a better way to share this unique experience than organising a roadshow?


Movico makes her first appearance in horse racing at the Waregem Koerse

Published 02 September 2016

For almost 170 years, the Waregem Koerse is one of the most famous races in the equestrian sport. The sports event took place on the 30th of August and was supported with facilities by Movico this year for the first time.


Movico goes on tour with 150 years of innovation from Valvoline

Published 29 August 2016

In honour of the 150th anniversary of prominent and innovative oil and lubricants specialist Valvoline, Movico launched a roadshow through Europe last April for the training and demonstration of the latest products from Valvoline.


Movico on the road again with the Samsung Innovation Roadshow Tour

Published 09 August 2016

In June, Movico launched the Samsung Innovation Roadshow Tour, commissioned by Samsung Electronics Europe, for the second time this year. Not for Samsung Air Conditioning this time, but for their colleagues at Samsung Display.


A sneak peek into the world of... Dimension Data - Big Data truck

Published 01 July 2016

Dimension Data is an official technology partner of A.S.O. (Amaury Sport Organisation). In 2015, Movico transformed its Mobile Office trailer into a data centre for the Tech Team. Commissioned by A.S.O., Dimension Data developed a bicycle analysis platform, which gathers information about each cyclist by using so-called “trackers” under their saddles.


Samsung opts for mobile training centres

Published 23 June 2016

Commissioned by marketing agency Cheil, we have been able to realise two beautiful Samsung Academy roadshows this year. Both Samsung White Goods and Samsung Brown Goods have hit the road with a mobile training centre, allowing the company to personally approach their target audience at any location.


Aftermovie Samsung AC Roadshow Innovation Tour

Published 20 June 2016

Be sure to check out this great compilation of a successful roadshow. 

During the European roadshow, active demonstrations were offered at 42 different locations. 

No less than 2500 customers have visited the roadshow.


Valeo on Tour 2016

Published 11 May 2016

In March, the roadshow Valeo on Tour was launched at the Autotechnica exhibition in Brussels by parts manufacturer Valeo. The roadshow will visit some 100 events this year, throughout 20 countries. By means of this roadshow, Valeo strives to get closer to the customer in order to better convey the expertise and quality of its products and systems.


The pink invasion: Giro d'Italia 2016 - Big Start in the Netherlands

Published 03 May 2016

Although Movico will be on the road for RCS Sport - organiser of the Giro d'Italia amongst others races - for the 11th consecutive year, it is only the 3rd time that the “Big Start” takes place in the Netherlands. Once the race has passed through Apeldoorn, Nijmegen and Arnhem, Movico will also stand ready at the Italian stages with a 2nd convoy.


Samsung AC Roadshow Innovation Tour

Published 19 April 2016

In January, Samsung Electronics Europe launched the AC innovation tour roadshow. A roadshow with a duration of 10 weeks, during which 42 cities were visited with the purpose of introducing the new air conditioning systems.

Valeo on Tour roadshow Valeo on Tour roadshow Val d'Isère Val d'Isère Huawei Huawei Classic Express Classic Express Samsung roadshow Samsung roadshow 24h du mans 24h du mans Flanders Classics Flanders Classics Giro d'Italia Giro d'Italia