The Clyde Bergemann Power Group is a world leading company that provides products and services to the energy generation and basic materials industries. With this business to business roadshow, Clyde Bergemann visits its largest customers in Europe and Scandinavia to present the latest product innovations.
After the first days of touring through Spain, Claudia Denniger, Global Marketing Manager at Clyde Bergemann, is very excited about the concept of a roadshow: “16.5 meters of impressive Clyde Bergemann branding on wheels! Our customers are impressed that we visit their plant with this huge truck and prepare a tailor-made presentation according to their special needs.”
Pedro Fernandez, Sales Manager at Clyde Bergemann, and responsible for running the roadshow in Spain and Portugal: “The customer was happy to bring several colleagues on board to support a push and pull strategy: pushing for investment money on one end and her colleagues from the mechanical department supporting her by pulling from the other end. People are very positive about our visit.