Roadshow for the promotion of the latest product innovation of Koh Young. Over a period of 4 months, 50 action days were organised for clients and prospects in 15 European countries.
"The European Koh Young Truck Tour has allowed us to reach customers, which we normally wouldn't have been able to meet, at their own location. Besides the promotional effect, an increase in sales was the prime target and it paid off. Bringing your operational products at the doorstep of your customers is better than exhibitions to reach target customers."
KOH YOUNG EUROPE