Combine games and sports to activate your target audience! - Movico

Combine games and sports to activate your target audience!

Are you focusing on millennials or 'Gen Z' but not knowing how to reach and activate them? Combining sports and games seems to be the key to success for many brands.

Over the past few years eSports has been booming. And according to the stats this won’t stop soon. A continuesly growing number of viewers, people becoming best players of the world and participating in big tournaments. It is therefore more brands choose to become a partner or sponsor games like Formula 1 or FIFA.

But then, how to do really get your target group to connect with your brand? Especially if you’re not having a product or service that is focused on online business. We live in a digital era in which every piece of information is instantly accessible at our fingertips. It becomes harder for you as a brand to create real impact on target groups. Create an extraordinary roadshow experience with your products or services by visiting your target audience where they are and allow them to get in touch with your brand.

Customer story: Ziggo eBattle F1 Tour

For VodafoneZiggo we launched the Ziggo eBattle F1 truck in which participants can race against each other on the Grand Prix to become the ‘best sim racer of the Netherlands’.

We designed and created a virtual racing circuit fitted with F1 simulators to create the ultimate Max Verstappen feeling. Seated in these simulators, participants race for #TeamDoornbos or #TeamCoronel. The orange branding on the outside of the trailer creates maximum awareness, expanding the F1 activation even more.

Ziggo kicked off their eBattle Tour in April 2018 and has been taking over the country by visiting millennials at festivals, F1 circuits, soccer games and other places where they can be found. The goal? To draw their attention and let them connect and engage with F1 sports.