A roadshow is a very flexible marketing tool with unlimited possibilities in terms of route, vehicle and use. The direct and personal approach makes roadshows extremely suitable for business to business product demonstration, promotion, training and sales actions.
Roadshow for the promotion of the latest product innovation of Koh Young. Over a period of 4 months, 50 action days were organised for clients and prospects in 15 European countries.
During 9 action days of the XR promotional roadshow, DeWALT has invited buyers from major Do-It-Yourself markets from all around the Netherlands to 7 different locations for a visit to the mobile DeWalt XR showroom.
Roadshow for the promotion of the GE Healthcare life science products in a 3-month period from April through June 2014. During 12 events in 24 action days, 9 European countries were visited.
A Roadshow organised by Cepheid to bring the importance of a rapid and adequate diagnosis to the public's attention. In a 3-month period from March through May various hospitals and laboratories were visited in France, Italy, Belgium and the Netherlands.
During 2015 and 2016, Huawei toured through Western Europe to inform its customers about the latest innovations in communications. The Expo Mobile 05 was employed to visit these clients in person, with all facilities at hand. The latest networking and communication systems of Huawei were built into this trailer for this purpose, which was then decorated with a homey touch according to customer’s wishes.
During the Volvo Demo Days this mobile facility visited four events in Belgium, where prospects and existing clients could attend a presentation and more than 120 guests tested the latest Volvo machines on the 'rough' outdoor area.
For the semi-annual roadshows of Alumag the mobile facility is furnished with separate rooms for different exhibitors from the automobile industry. In only one week's time, 4 to 5 large car manufacturers in Germany and Austria are visited.
Roadshow by Havells Sylvania for the promotion of the latest product innovations during the Lumiance Energy Saving Days. Over a period of 4 months, 55 action days were organised in 4 European countries.
Besides the presentation of the various machines, also product demonstrations are given during this promotion roadshow. This way, customers of MyData can see, experience and learn what makes MyData machines so special.
Seton Leather holds a leading position in the global automotive leather interior market. This roadshow vehicle has been transformed into a high-quality leather showroom to visit several large car manufacturers in Germany.
With this business to business roadshow Assembléon visits her largest clients and prospects throughout Europe to show the latest product innovations and emphasize her leading position in the area of electronic manufacturing technology.
Roadshow for the promotion of the ÄKTApure of GE Healthcare in a 4-month period from September through December. During 54 action days with 3 demonstration sessions per day, 12 European countries were visited.
Yokogawa is a loyal roadshow customer of Movico. During this European tour Yokogawa will visit several (potential) clients with this mobile Demo Centre, where many products, including software and hardware, will be demonstrated.
With this promotion roadshow, Warner Brothers directly visits video rental stores, movie traders and other dealers throughout the Netherlands to promote and sell films released by Warner Brothers.
The Swedish company SCA is driving this mobile supermarket to the larger grocery store chains in the Netherlands to show them with special suits how hard it is for older people to do their daily shopping. A true experience!
With this double extendable trailer transformed into a Demo Centre, Agilent Technologies has visited diverse (potential) clients in different countries in Eastern-Europe to demonstrate the latest product innovations and software.
Anritsu develops test and measuring equipment for the mobile phone market. With this roadshow Anritsu will visit its clients, mobile phone manufacturers in the UK, France and Germany, to promote and demonstrate its products.
The Live it, Love it roadshow by NIKO has toured through the whole of Europe over a period of 3 months to inform and excite technicians and installers about the latest product innovations.
Roadshow for the promotion of the Samsung White Goods product range. This roadshow visited countries such as Hungary, Romania, Serbia, Estonia, Latvia and Greece and was repeatedly extended due to its success!
USA Roadshow for the promotion of the latest product innovation of Koh Young. Over a period of 4 months, 32 locations were visited in USA and Canada.
Roadshow for the promotion of the Samsung Displays product range. This roadshow visit countries in whole Europe! Samsung visits B2B prospects and clients to show their range of displays from 12" till 95".
Demonstration and presentation of the new bread department from the supermarket chain SPAR. This roadshow was used to introduce this new department to the employees from SPAR.
MCC - now Tech Data Mobile Netherlands - has toured through the Netherlands with this mobile showroom for 20 days, visiting over 4 action locations per day.
Roadshow for the promotion of the Philips Healthcare in a 4-month period from September through December. Different European countries are visited. Locations at exhibitions and on the doorstep of the hospitals.
Roadshow for the demonstration and instruction of the latest Samsung White Goods products to resellers in France. In seven weeks, the roadshow trailer will visit 33 locations, aiming to reach 50 to 75 resellers through daily training sessions.
In 2015 and 2016, Huawei has visited its customers in Central / Eastern Europe and Scandinavia with a fully equipped Mobile Expo 01. The trailer was designed and furnished to promote the new networking and communications systems of Huawei. Several pieces of furniture were added to provide the guest with the most welcoming and complete experience possible. The Expo Mobile is again furnished and decorated according to the customer’s wishes in 2016.
The Clyde Bergemann Power Group is a world leading company that provides products and services to the energy generation and basic materials industries. With this business to business roadshow, Clyde Bergemann visits its largest customers in Europe and Scandinavia to present the latest product innovations.
In one month’s time, 25 sites in France where dealers and resellers got in touch with the latest products of Chaffoteaux were visited. The target of 80 visitors per day was achieved and the company received many positive responses.
Roadshow for the promotion of the latest Samsung innovations in the period of September through November. During 40 action days, the company has toured through 5 countries in Eastern Europe with 2 Expo Mobiles.
Because of its 120th anniversary, Richter & Frenzel organised a very effective roadshow in which an exhibition space was made available to partners. Over a period of five weeks, 24 branch offices and two public locations were visited.
Casio has organised a very effective roadshow for the introduction of its newest piano models. For this occasion, the Mobile Office 4 transformed into a beautiful mobile showroom that visited 15 French cities in a 3.5 week period.
Roadshow with a duration 10 weeks, in which 42 cities in Western and Eastern Europe were visited with the aim of introducing the latest air conditioning systems. As many as 2,500 guests visited the roadshow.
For the biannual sailing trade fair “Brevak”, Brezan Auto Parts chose to employ the Giant Expo 1 as an exhibition space for their new partner Bosch. The exhibition stand with its open appearance served as a welcoming entrance to the ship participating in the exhibition. In a period of three weeks, no less than 14 locations were visited by as many as 7,000 customers and interested parties.
In 2015, Zurich Insurance participated in the risk management fair Ferma in Venice. In cooperation with Movico the eye-catcher outside of the exhibition centre was provided. In combination with a hospitality area and separate offices, the Giant Expo 2 offered the solution to the ultimate goal: personal attention for the customer. In addition, ample space was created in the reception area for the presentation of the latest applications.
For two weeks, RTL surprised its customers in the area of Amsterdam with a roadshow. In line with their concept DESTINATION: CONSUMER, RTL presented their plans and advertising opportunities for 2017 at their customers doorstep. The Road Expo and Mobile Office 03 together offered a perfect solution to visit both small and large venues.