A roadshow is a very flexible marketing tool with unlimited possibilities in terms of route, vehicle and use. The unique experience that is created makes roadshows the ideal approach for business to consumer brand activation, sales actions and public campaigns.
During the period of one year, the Road Expo has visited different running events throughout the Netherlands as commissioned by Fortis Bank and ABN Amro. The "Running Support" Truck is deployed at both indoor and outdoor events.
Demonstration and presentation of the latest Samsung product innovations to customers. To reach more then 125.000 visitors in 81 days at 23 different locations.
Educational roadshow to introduce school children to the world of seksual relationships by means of an interactive quiz. In a period of 2 years, every day a different primary school in the Netherlands is visited.
The Ex-Smokers Trailer has been initiated by the European Union to visit different sports events throughout Europe in order to make the public aware of the health risks and damaging effects of smoking and stimulate people to quit.
Over 10,000 students from 173 schools in the Netherlands and Belgium participated in the interactive game EarthQuest in the GeoTruck to become aware of global issues such as the environment, climate change and water supply in an exciting way.
In the run up to the 6th edition of the world horticultural exhibition Floriade, for over two years this promotional trailer visited numerous national and international exhibitions and events to inform the general public about this impressive exhibition.
During this brand activation roadshow Mastercard has visited several Champions League matches. In the mobile facility, nice Mastercard gadgets are being sold and visitors can take part in an interactive Champions League game.
Over a period of one year, TUC has toured around the Netherlands with the "Comfy on the couch" campaign, in which every weekend a different location was visited to invite people to sit back and have a little TUC biscuit.
This spectacular roadshow with a fully wrapped mobile facility has visited the 20 largest cities in France in only 3 months time, where people could admire the latest Volkswagen passenger car: the Volkswagen UP!
Ever since 2007, Princes Christina Concours yearly invites over 10,000 school children to enjoy classical music in the mobile concert hall "Classic Express". Per action day 2-3 concerts are given, with a maximum attendance of 35 students per concert. After many successful years, this special road show has welcomed its 100,000th visitor in 2016! For this special happening, the branding of the truck has been adjusted in order to also present this success to the customer.
Three whole years the Nickelodeon Super Truck has toured through the Netherlands and Belgium visiting more than 140 locations for kids to enjoy the playground, an exciting quiz and a stage program with interactive games!
The Kids Truck has been transformed into a Ferrero Kinder Tag playground! This roadshow is fully dedicated to World Children's Day and visits parking lots throughout Germany to give kids an unforgettable day of play & fun!
Roadshow to promote K-Swiss running shoes at exhibitions and sports events throughout Germany and the United Kingdom. In the stand information is given about the product and the shoes can be purchased immediately!
Roadshow to promote the sponsorship of Samsung for the Olympic Winter Games in 2012. The public is invited to play an interactive skiing game so that they can experience the "Winter Games" themselves!
This promotour of Harley Davidson is present in the Netherlands and Belgium at public and sports events with many motorcycle fans. People are invited to experience the real "Harley feeling" by taking a seat on the motorcycles.
With this promotional roadshow ECCO chooses an efficient marketing tool to improve its position in the sports shoes market. This mobile showroom has already been touring around Europe for 3 years to visit sports events, outdoor exhibitions and city centres.
This promotion roadshow of Vodafone is fully dedicated to Formula 1. The telecommunications company underlines its sponsorship by being present at various racing events in the Netherlands.
This educational roadshow invites primary and secondary school children to play an interactive Technique Game! The "Techniek Friek" visited over 200 different schools throughout the Netherlands to surprise many students about the role of technique in our lives.
Generali Insurances visits several public locations in Austria with this mobile facility in which every visitor can do a "Gesundheits-Check". Presentations, balance test, fit test, and Shiatsu massages are given inside the trailer!
The Sponsor Loterij in cooperation with the Dutch premier league stimulates (young) children with this roadshow to lead a healthier lifestyle. Many soccer stadiums are visited. It is time to "score for health"!
This cooperation between newspaper the Gelderlander and Broadcasting Gelderland has lead to a new form of journalism: a roadshow to collect the news directly from the target audience! The BUZZ toured through Gelderland.
Newspaper Eindhovens Dagblad has toured through Noord-Brabant for the Glazen Huis of the Serious Request event of 3FM in Eindhoven. The mobile editorial facility could directly report upon the original activities around this event!
Movico designed and supplied the exhibition booth of Huawei at 3GSM exhibition in Barcelona. Beside their booth in the exhibtion centre, Huawei decided to place a POP-UP store and a stage + screen with live acts on the main square in Barcelona.
SCA is a leading global hygiene and forest products company. The Group develops and manufactures sustainable personal care, tissue and forest products. Team SCA is the only female team that competes in the Volvo Ocean Race and has a very prominent presence in this race. In addition to the women's team, SCA has a great brand activation initiative in the ports during the different stopovers, among other things thanks to the striking magenta colored corporate branding: The big magenta project!
Roadshow for the promotion of the latest Samsung innovations in the period of September through November. During 40 action days, the company has toured through 5 countries in Eastern Europe with 2 Expo Mobiles.
Educational roadshow to help the target group of Randstad increase their chances of employment on the labour market. The truck will be set up in city centers of major Dutch cities, so as to directly reach a large and targeted audience.
Casio has organised a very effective roadshow for the introduction of its newest piano models. For this occasion, the Mobile Office 4 transformed into a beautiful mobile showroom that visited 15 French cities in a 3.5 week period.
In order to promote Marco Borsato’s newest album ‘Duizend Spiegels’ in 2014, the interior and exterior of the Mobile Office 3 were completely transformed into a 'Duizend Spiegels Bus' in collaboration with Movico. Ziggo gave its customers the exclusive opportunity to share their stories behind the songs in this vehicle. The bus toured successfully throughout the Netherlands in 2014.