Movico already extended its borders from Europe to North- and South-America and Russia in the past. A new step was the organisation of hospitality and brand activation during a series of transatlantic stop-overs a few years ago. At the beginning of this year, another milestone has been added to the list: a roadshow in South Africa.
Dimension Data decided to return to its roots this year: South Africa. By means of a roadshow, they showcase the best of digital technology to various parties. Together with Movico the company embraced the challenge of moving their Customer Experience Center ‘ready to go’ to South Africa, and rolling out the roadshow as efficiently as possible. Project Manager Logistics at Movico, Leon Cornelissen, talks about the challenges.
"I know Europe logistically by heart, but South Africa was practically unknown to me. The most important first step in this situation was the involvement of trustworthy third parties who do have this experience," says Leon. "Subsequently, we went through the process step by step together with the customer."
Feasibility & entry
Working with European vehicles it is very important to know whether the mobile facility could actually be imported into South Africa and drive there. This often depends on local legislation and technical requirements. After a final inspection and approval of the required documentation, the Customer Experience Center was ready to be transported by ship.
A local partner was involved in the process to ensure that transport was running smoothly. When the mobile centre arrived in the port of Durban, a local contact was present to process the required documents. Not only the arrival but also the operational process was pre-emptively provided with additional support. As we are driving with two Dutch DAF trucks, a local DAF service centre was contacted for any damage or repair on the road. Apart from the mobile experience centre, an additional truck was arranged for transport of furniture and extra equipment.
"I try to anticipate on every possible obstacle beforehand, in order for the roadshow to continue without any barriers," said Leon. When all logistical challenges are under control, it is time to choose the operators who will carry out the project. In the case of Dimension Data, apart from our own operators, two additional local employees were selected to help with the construction and dismantling on site. Topics such as the supply of a generator on site at various locations are organised as well. "The roadshow will only move ahead when I have managed all aspects, meaning the customer does not have to organise or arrange anything else."
Client Experience Center
Dimension Data revealed the Customer Experience Center in 2016, where they brought together the best of digital technology, together with partners such as Cisco, Deloitte, EMC, and Intel. The experience centre guides visitors through the most advanced digital experience in modern sports (cycling), in which Dimension Data shows how the power of data can be converted into an acceleration of digital ambitions in every sector.
The roadshow will visit six different locations in South Africa in two months.