PerkinElmer creates noise in the market with mobile lab
PerkinElmer, a global leader committed to innovating for a healthier world, continues the Genomics and Proteomics roadshow after a short holiday break. Their goal? To create noise in the market by visiting their target audiences directly in their own environment and to position themselves in a unique way.
We transformed our Expo Mobile into a mobile lab in which the most innovative solutions for Genomics and Proteomics workflows are presented. Inside the trailer, state-of-the art lab instruments are installed which provides visitors the opportunity to test their own samples. With workshops, product demos and advanced presentations of experts, visitors get a full experience of how PerkinElmer can help to automate workflows.
PerkinElmer visits 35 locations in The Netherlands, The United Kingdom, Belgium, Germany, France, Spain, Italy, Denmark and Sweden. Until December the truck can be found at various exhibitions, congresses and Biotech / science parks. All to approach lab professionals, scientists and clinicians directly and introduce the latest products.