During 2018 FIFA World Cup Russia, all eyes of the world were directed to the participating soccer teams. The perfect opportunity for Peru to promote its country and simultaneously follow the national Peruvian soccer team during the group phase of the tournament in the host cities Moscow, Saransk, Yekaterinburg and Sochi.
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Brand activation
1 month
Giant Expo
Peru wanted to have two large floors, each with a different purpose, and we provided the perfect solution for that. The ground floor of the Giant Expo was accessible for all visitors who came to attend the World Cup in Russia. Several LCD screens were used to showcase cultural expressions and tourist destinations. Moreover, jerseys and Peruvian superfoods were handed out to introduce products and typical dishes of Peru. All to persuade locals and tourists to visit the country in the future.
We transformed the upper floor into a mobile television studio for ESPN (a U.S.-based TV network that broadcasts sports-related programming), Latina TV and Movistar TV. With tv screens, studio walls and lounge chairs the perfect set up was created to discuss matches of the Peruvian national football team and to hold interviews with invited guests.
The Peru red branded unit was a real eye catcher, both on location and on the road! By visiting strategic areas in Moscow, Saransk, Yekaterinburg and Sochi, Casa Perú combined promotion, television and football. A sports roadhow at its best!
Customer: Mataojo LLC
Scope: Russia
Objective: International promotion
Logistics: 1 unit – 2 operators
Ask your question to our Marketing Roadshow Specialist, Noud van de Mortel. Noud is happy to tell you more about this special project.
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