Classic Express - Music on the Move - Movico

Classic Express – Music on the Move

The Classic Express and Movico go way back. The Princess Christina Concours has been on the move since 2007, introducing children in the Netherlands to classical music. A mobile concert hall – the first of its kind in the world!

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  • The Netherlands
  • 15 years
  • 5600 concerts

From concept to execution, including staff support at multiple locations, and from organizing and executing the roadshow’s relocation for each move, we take the lead in all aspects. 2016 was a milestone, the Classic Express expanded from 300 to 500 concerts a year. Culminating in its 100.000th visitor that year!

The Classic Express can be expanded to house up to 35 children. There are soft seats for all the kids, a stage that can hold three young, budding musicians and a host, and even a grand piano. What is more, the unit is outfitted with innovative LED lighting and unique designed acoustic sound system, allowing the musicians to emulate anything, from a church sound to that of a jazz club or concert hall.

This is the perfect channel for children to get up close and personal with classical music and really promote its importance and beauty to young children. This musical experience touches all, both young and old.

Visitors: 130.000+ children
Scope: The Netherlands, primary education
Objective: Introducing children to classical music
Logistics: 1 unit & 1 operator


Do you want more information about this project?

Ask your question to our Marketing Roadshow Specialist, Noud van de Mortel. Noud is happy to tell you more about this special project.