We brought the latest ÄKTApure product innovations to the doorsteps of universities and biomedical companies throughout Europe. With 3 demonstrations per operational day, the roadshow visited 12 European countries in 54 days.
The clean and no-nonsense lines of the interior made sure all eyes were on the products on display, highlighting all the capabilities and unique innovations achieved in the biopharmaceutical industry. The roadshow’s mobility also proved worthwhile as it removes the barrier of distance for the companies involved, significantly reducing the time normally needed for travel. And most important via this marketing event GE Healthcare connected with a target group hardly to get in touch with!
The mobile demo room also allowed for intense and informative demonstrations to all people involved in the decision making process, specifically the laboratory technicians. This was an extremely relevant target group for the company, as they are the ones who will use the machines in their work or training.