KLM - Urban Trail Series - Movico

KLM – Urban Trail Series

Explore the most beautiful cities in a unique way. The KLM Urban Trail Series is a very popular running concept in the Netherlands where you can discover the city in a sporty and unique way. No closed straight roads, but an exploration run through new and historic buildings, theatres, stadiums and more unique places. Afterwards you can have a nice meal, drink and share your experiences with other people.

Movico has developed the “KLM Running House” on behalf of KLM Royal Dutch Airlines and sports marketing agencies Golazo and Triple Double Sportmarketing.

The challenge was to develop a concept in which the values: experience, sharing, facilitation, accessibility, connecting, eye for each other, winning and sustainability were central. Unique in this set-up is the combination of the unit with a stretch tent where a beautiful pavilion can be created.

We transformed one of the promotional trailers into a unique hospitality unit where KLM guests are received during the Urban Trail Series.

“With Movico as a partner, we have the opportunity to activate KLM & Running locally and in a qualitative way. We look forward with great confidence to a long-term cooperation for our running events.”

Marjolein van den Berg, Former Sponsorship Manager KLM 


Customer: KLM

Scope: The Netherlands

Objective: Hospitality

Logistics: 1 unit


Do you want more information about this project?

Get in touch with our sports events specialist, Matthijs Smit! He can answer all your questions about this sports event.