Nissan - Trophy Tour | Project in the picture | Movico

Nissan – Trophy Tour

Nissan has sponsorship deal with UEFA, and therefore worked together on the UEFA Champions League Trophy Tour. The aim of this tour is to give fans across Europe the unique opportunity to get close to the iconic trophy that is the symbol of the Champions League of football. Nissan and the UEFA wanted to immerse all the visitors in the world of football and the Chamions League itself.

Inside our Giant Expo unit there was a showcase for iconic items which have been used during one of the many Champions League’s such as kits worn by players, balls that have been used (mostly in finals) and the icing on the cake the Champions League trophy itself. People could be immersed in the world of football and the Champions League within the unit and get taste of what the Champions League is/was all about.

To top is all off, in every major city the unit was placed a professional player who played in that specific city had been invited to take a look inside of the unit (a chance for all visitors to meet one of their football heroes).

Customer: Nissan
Scope: Europe
Objective: Brand awareness
Logistics: 1 two-storey unit

Do you want more information about this project?

Get in touch with our roadshow specialist, Noud van de Mortel! He can answer all your questions about this brand activation.

ASK NOUD ABOUT THIS PROJECT