Red Bull Cliff Diving Tour 2017
We supplied one of its mobile event solutions for stage 3 of the Red Bull Cliff Diving World Series 2017 at Polignano a Mare, Italy, on July 23rd, 2017. Befitting such an exhilarating competition, we set up an exciting experience area for Red Bull, complete with a two-week tour in advance through the Puglia region, to create awareness for the brand and the event.
Visitors to the Red Bull experience were treated to a hair-rising Virtual Reality experience. Imagine standing up there on the board, with your toes over the edge, ready to jump? Well, that’s wat we delivered.
Thanks to our special unit equipped with rooftop terrace, visitors to the competition were entertained with DJs, music and lights, well into the night. What a unique piece of great brand activation!