Rotterdam City Racing
The famous Willemsbridge in Rotterdam is centre stage during this racing event and Movico is a trusted partner for the set-up and logistics.
The unique location of this event might have been a challenge, being a public road it’s essential everything could be set up easily and taken down just as quickly. Naturally, this was not a problem for us.
Each unit is outfitted according to the sponsor’s logo, house style and recognisable colors, keeping their desired audience in mind, of course. The multi-unit is flexible, easy to set up and offers space in- and outdoors. With a second level each of them also offered VIPs, fans and clients a great view overlooking the stretch over the bridge, the Maas river and skyline of Rotterdam. Sponsor activation and race experience at its best!