Samsung Brown Goods Academy
What is better way to educate the staff of your resellers than by demonstrating all the capabilities of Samsung appliances in the exact same set-up as where your end-users would use them?
Whilst creating the concept for Samsung we felt our standard solutions just wouldn’t fit for Samsung’s end goal, resulting in the configuration a brand-new promotional unit. A vehicle we completely transformed from a camper into a warm, spacious yet cosy, living room.
In 3 months time, the Samsung mobile academy visited 38 reseller locations throughout France in order to train affiliated staff. The mobile experience room was the perfect stage for demonstrations and encouraged an exchange of information between both individual reseller employees and the Samsung training staff. Of course with the ultimate result: drive Samsung’s sales!