Samsung White Goods - Movico

Samsung White Goods

In collaboration with Cheil, we organized the Samsung White Goods Roadshow for the 5th year in a row.

The Mobile Experience Medium has been completely transformed into a mobile kitchen with all the latest Samsung appliances. With this event structure they are set up at the customer’s doorstep in no time and they can start. Retailers are invited to become acquainted with the new equipment, but also receive training.

This way Samsung ensures that their knowledge is properly transferred and that their customers can also better sell and explain the products to their customers. The visit ratio is high, because the customer does not have to travel far, but only has to walk out the door.