Ziggo - eBattle F1 tour - Movico

Ziggo – eBattle F1 tour

How to reach and activate millennials? By combining games and eSports into a competition! For Vodafone-Ziggo we launched the Ziggo eBattle F1 truck in which participants could race against each other on the Grand Prix to become the ‘best sim racer of the Netherlands’.

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We designed and created the ultimate Max Verstappen feeling in our Large Mobile Experience. One of our partners created a virtual racing circuit fitted with F1 simulators. Seated in these simulators, participants raced for #TeamDoornbos or #TeamCoronel. The orange branding on the outside of our trailer created maximum awareness, expanding the F1 activation even more.

Ziggo kicked off their eBattle Tour in April 2018 and took over the country by visiting millennials at festivals, F1 circuits, soccer games and other places where they could be found. The goal? To draw their attention and let them connect and engage with F1. Take a look at the F1 calendar and show your race talent!



Scope: The Netherlands

Objective: Brand activation

Logistics: 1 unit – 1 operator

Do you want more information about this project?

Ask your question to our Marketing Roadshow Specialist, Noud van de Mortel. Noud is happy to tell you more about this special project.